Time Finance has appointed Bethan Holliday as Head of Operations in its Asset Finance team as the leading independent lender looks to reach more SMEs with business finance and grow its own book lending to £300m.
Bethan joins Time Finance with over 20 years’ experience in the financial services industry, having previously held a senior position at Ultimate Finance.
In her new role at Time Finance, Bethan will be responsible for the overall operations of the Asset Finance team, reviewing systems and shaping processes to improve the ease and efficiency of business finance for SMEs.
Bethan will be key in ensuring the highest level of service to brokers, which form a core part of Time Finance’s growth strategy and its target to reach its own book lending target of £300m.
Speaking of her appointment, Bethan said: “I am excited to join Time Finance as the business accelerates its growth journey. Having long regarded Time Finance as a challenger and innovator in this industry, to join the team was an opportunity I could not turn down.”
Bethan’s recruitment is the latest in a line of appointments at Time Finance in recent months. The business recently welcomed Terry Wolfendale, Head of Sales and Paul Rice, Business Development Manager, to further invest in its Invoice Finance offering.
Steve Nichols, Managing Director, Asset Finance at Time Finance said: “I’m thrilled Bethan has decided to join Time Finance. Her arrival is at a key time for the business as we embark on our new three-year strategic plan whilst continuing to deliver sustainable growth. Bethan will play a key role in making the business more efficient, helping to develop our automation capabilities with the rest of the leadership team, as we strive to offer consistently great service to our brokers, customers and suppliers.
